Charles W. Hill explains cross-cultural literacy as an understanding of how cultural differences across and within nations can affect the way in which business is practiced. Enhancing cross-cultural competency is very important in order to succeed in the international business. Theories suggest that there may be a relationship between culture and the costs of doing business in a country or region. 

As such, as the  Association of Southeast Asian Nations (ASEAN) community embraces unity towards realisation of its “One Vision, One Identity, One Community” motto, ASEAN Citizens must also learn to appreciate one another. To do so, it is imperative for us, ASEAN Citizens, to develop our cross-cultural competence through experience by travelling across member countries, read enriching articles as well as watch documentaries about each and every ASEAN country's identity and peculiarity as a nation.